Definition of Awariness
- The state or level of consciousness where sense data can be confirmed by an observer.
- (Advertising) a key measure used to determine whether or not an advertisement increased consumer knowledge of a company, product, or service, in advertising research.
Tracking research results showed that after the advertising campaign aired, awareness of iPods increased to 75% of college students as compared to 13% before.
- The Nuttall Encyclopedia
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The correct Spelling of this word is: Awareness
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